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30 Year-old Inner City Broadcasting Teamed with 17 Year-old Teen Business Guru Farrah Gray to Launch Urban Celebrity/Entertainment Magazine Targeting “NewGenUrban” Entertainment-hungry 14-24 year olds


New York – (February 11, 2002) -- Inner City Broadcasting Corporation owns and operates 17 metropolitan radio stations, including flagship station WBLS 107.5 FM in New York, NY. Two significant subsidiaries’ of Inner City Broadcasting are Urban Cableworks and Inner City Television, which produces the shows “Apollo Comedy Hour” and “It’s Showtime at the Apollo”.

“Inner City is bringing our entertainment and media expertise to the publishing industry by selecting the ‘right’ partner to reposition three-year old regional quarterly title, INNERCITY magazine. ICBC is extending our brand to create a premier urban youth entertainment publishing, offline/online promotion and marketing company targeting the 14-24 year old entertainment-hungry consumer market. We chose a young man of “extraordinary foresight”, 17-year old business and youth marketing guru Farrah Gray to redesign the magazine,” said Pierre Sutton, chairman of the board of Inner City Broadcasting.

I.C.E.--The Inner City Entertainment magazine (www.theicemag.com) has the right formula for urban youth-oriented celebrity/entertainment-driven reporting. Launch date April 2002. The glossy picture-led editorial [DNA focus is pure celebrity. 100% all around celebrity news, star interviews, profiles, reviews, releases, interactive contests, and promotions, including fashion in entertainment spreads.

Inner City’s team of correspondent’s unprecedented access to the world of entertainment with ‘A’ list celebrity contributors will report what satisfies the readers’ “passion” appetite for ‘all-matters’ celebrity.



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The magazine will publish 6 times this year [8 times in 2003 with initial 500,000 copies and “audit pending” by Verified Audit Circulation (www.verifiedaudit.com) leading auditor of free publications since 1951.

ICE is a national free-to-the-public consumer magazine with guaranteed distribution to marquee name supermarket, convenience, mass-merchandise retailers such as Kroger, 7-Eleven, Wal Mart, AAFES and Hollywood Video stores, including colleges/universities exclusively through Trader Distribution Services. Trader Distribution Services is the nations largest distributor to the retail channel for free publications and division of United Advertising Media, a member of the [Landmark Communications and Cox Enterprises Trader Publishing Company family of companies.

ICE is directly distributed to the 58 largest school district libraries and urban-based “hot spots”.

For all inquiries, contact ICE Publisher Farrah Gray at (212) 269-4555 or email: farrahgray@theicemag.com.






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