DelTaco Signs with T-KEM Entertainment Marketing
Pasadena, CA September 5, 2004 -- If you live in the states of California, Nevada or even Texas, you are probably familiar with the famous, if not hilarious DelTaco television and radio ads featuring the "Dan" character popping up all over the place spreading the DelTaco gospel.
In an exclusive deal signed in late August, the DelTaco company will be represented in all areas of Entertainment Marketing by T-KEM,LLC Entertainment Marketing. This is a first time endeavor for DelTaco who had previously not been with an agency.
With over 400 hundred restaurants throughout the country, DelTaco will bring their largely recognizable brand image to the door steps of Hollywood this fall.
"A great deal of the DelTaco marketing magic is thanks in part to their sucessful TV ads and current pop culture interests," stated Taylor Kelsaw,President of T-KEM.
Kelsaw went on to say, "When you bring these attributes to the table and add to them branding insertions, staggings, and event sponsorships within the film and television world, Del Taco becomes a real player in the market."
Kelsaw was also excited to state that DelTaco is marking a first by choosing to work with an agency. "There was a lot of competition to work with a sucessful company like DelTaco, and we are extremely 'pumped-up' to the challenge by this important opportunity."
Modest to mention in this interview perhaps, but this is not a first for Kelsaw's company. T-KEM brought on another first time player before, having signed the IKEA company over a year ago.
Hollywood insiders have known about DelTaco for some time now. In fact, actors Jack Black and Will Farrell announced their love of DelTaco at a recent awards ceremony. While Glamour magazine included a featured photo of Lyndsay Lohann holding DelTaco bags.
What's next for the second largest Mexican/American food empire? You can look for their upcoming appearances in two new films being released next year. Smiling brightly, Kelsaw states, "But we are just getting started. It's only been a couple of days. There's so much more to come."
T-KEM Entertainment Marketing also represents:
JVC, IKEA, Sleepyheads.com, Jeep Gear, Defiant Snow and Skate Boards, Lollicup, Magellans Travel Gear,and Eddia of Beverly Hills.
This article courtesy of http://www.imgentertainment.com.
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